Mary Quant in one of her defining 'black and white' dresses |
It was the height of the beatnik era, which favoured drama and existential black, so Quant sold black tights and white collars to enliven black dresses and tees. This black and white combination was to become one of Quant's defining style features and the basis for the famous 'Mary Quant" dress that was such an icon of the Mod era.
Youth Revolution
By the time the 1960s rolled around, the youth cult revolution, born of a new affluence and consumerism, was driving the fashionable trends of the decade. For the first time, young, working Brits had disposable incomes they could spend on clothes, records and accessories. Everything about Mary Quant exuded style and originality and in many respects she exemplified the fearlessness, boyish androgyny and playful experimentation of the era. Quant had her hair cut in striking, geometric bobs by Vidal Sassoon, another 60s icon...and wore equally bold, eye-catching dresses, tights and shoes. - she took risks and among other things, was credited with inventing the mini-skirt and hot-pants. Quant was the right designer at the right time and part of the visionary apparatus that made London swing.
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